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Prepared for ST0x
A communications strategy for ST0x.
July 2026
The Ask
Establish ST0x as the trusted technology platform enabling institutional adoption of tokenised capital markets.
As the tokenisation market matures, success is driven by reputation, trust and market positioning, not just technology. We translate the credibility ST0x has already built into a clear market position with the audiences that matter: investors, institutions, partners and media.
A differentiated market narrative, owned before the big moments arrive.
Franklin Templeton, Securitize, Ondo and others own the adoption conversation. Nobody yet owns the harder question: what does institutional tokenisation actually require? Leading that conversation showcases ST0x’s technology, expertise and commercial progress every time it is asked.
The Media Audit
Live
Already trading
The platform is live and trading, regulated in Germany, with real institutional relationships behind it. The industry has largely solved putting assets on blockchain; ST0x is building what comes next: making them practical for institutions to use at scale.
BNY Mellon
Institutional proof
A partnership with BNY Mellon to bring their Global Depositary Receipts onchain is close to finalising. Few tokenisation companies can point to institutional validation of this weight.
$50m
The next phase
A Series B at a ~$300m valuation is underway to fund US expansion. The raise is both a milestone and a platform: the natural entry point for ST0x into the American market and its media.
Zero
Earned media presence
Our audit found no independent coverage, executive interviews or thought leadership, just one press-wire announcement. The public profile has not caught up with the progress of the business. That is the gap, and the opportunity.
The Approach
A strategy session locks the positioning: ST0x as the answer to the question the industry has not yet answered, what does institutional tokenisation actually require? Key messages and a milestone map come out of it, the foundation for all future communications.
Interviews, media commentary, opinion pieces and podcasts introduce ST0x and its leadership to the market. Alongside, we elevate the strongest credibility signals already in the business: the founding team, regulatory progress, advisors and institutional partnerships.
Major milestones are the strongest accelerants: the BNY Mellon partnership, then the Series B announcement. Each is timed, packaged and amplified, with executive visibility and thought leadership sustaining momentum between the moments.
The Approach
04 · Industry presence
Earned speaking slots for ST0x's leadership at the finance and crypto conferences that matter, extending the company's presence beyond media and reinforcing credibility with institutional audiences in the room.
05 · Share of voice
Between the anchor moments, proactive newsjacking and timely commentary keep ST0x inside the conversations shaping institutional tokenisation, so the profile compounds rather than spikes.
06 · Build locally, scale globally
Europe first, where regulatory approvals, commercial momentum and proximity to stakeholders give ST0x its strongest credibility. The Series B announcement is the entry moment into the US, followed by an ongoing programme there.
The Trajectory
Aligned with ST0x's own objective: a top-five tokenisation platform globally within twelve months. Each phase builds the profile the next one stands on.
Media Targets
The crypto trade press spans both markets. Phased with the programme: Europe first, the US from the Series B.
EUROPE
UNITED STATES
CRYPTO































Pricing & KPIs
Europe
Recommended initial engagement of six months: positioning, executive profiling and a European media programme built ahead of the Series B.
Europe + US
Once US communications commence around the Series B announcement: the raise as the entry moment, then an ongoing US programme.
Positioning
A locked market narrative and message house from the opening strategy session, owned across every communication.
Visibility
A steady drumbeat of interviews, commentary and thought leadership across the European target media.
Anchor moments
The BNY Mellon partnership and Series B announcements landed across tier-one financial and crypto media.
Fees quoted in GBP, exclusive of VAT. Recommended initial engagement of six months.
About Beachhut
Founded in Dublin by Paul Hayes. Now in London, Belfast and Amsterdam, and the European media partner for HumanX.
We specialise in earned media for tech, fintech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.
What sets us apart: we understand tech.
No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.
15 yrs
in tech communications
Everywhere
you need to be
Earned
media-first, no paid amplification
Sector
tech, fintech, medtech, AI, mobility
Your Team
Alex
Senior Account Manager
Web3 Lead
Stephen Mangan
Senior Account Director
Dublin
Paul Hayes
Founder
Dublin
Niall McLoughlin
CEO
Dublin
Mary Calpin
Senior Media Consultant
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Five steps to live.