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Beachhut ST0x

From the Ground Up

A communications strategy for ST0x.

July 2026

Your Ask

Build visibility and credibility from the ground up.

PRIMARY PR OBJECTIVE

Establish ST0x as the trusted technology platform enabling institutional adoption of tokenised capital markets.

Develop a clear and differentiated market narrative through strategic positioning, executive profiling and thought leadership that builds immediate visibility and long-term credibility with investors, institutions, partners and media.

WHY IT MATTERS

Strong foundations deserve a stronger public profile.

As the tokenisation market matures, success will increasingly be driven by reputation, trust and market positioning, not just technology. Our opportunity is to translate that existing credibility into a clear market position, ensuring you’re recognised by the audiences that matter most as you enter your next phase of growth.

How We See You

Further ahead than your public profile.

Live

Already trading

The platform is live and trading, regulated in Germany, with real institutional relationships behind it. The industry has largely solved putting assets on blockchain; ST0x is building what comes next: making them practical for institutions to use at scale.

BNY Mellon

Institutional proof

A partnership with BNY Mellon to bring their Global Depositary Receipts onchain is close to finalising. Few tokenisation companies can point to institutional validation of this weight.

$50m

The next phase

A Series B at a ~$300m valuation is underway to fund US expansion. The raise is both a milestone and a platform: the natural entry point for ST0x into the American market and its media.

Zero

Earned media presence

Our audit found no independent coverage, executive interviews or thought leadership, just one press-wire announcement. The public profile has not caught up with the progress of the business. That is the gap, and the opportunity.

The Positioning Opportunity

Making tokenisation work at institutional scale.

While much of today's conversation centres on adoption, ST0x brings a differentiated perspective on what adoption at scale actually requires.

Institutions are only beginning to encounter the practical challenges of deploying tokenised assets at scale, creating a clear opportunity for a credible industry voice to help shape this emerging conversation.

Regulation

Custody

Interoperability

Operational readiness

The practical challenges institutions are meeting for the first time.

Our Approach

Define the story. Then build it.

01 · Position

Define the story before telling it

Building on this opportunity, our initial recommendation is to position ST0x around one of the biggest questions facing the industry: what does institutional tokenisation actually require? By leading this conversation and helping define how the market understands this emerging challenge we create a narrative that naturally showcases ST0x's technology, expertise and commercial progress.

02 · Awareness

Create visibility before the big moments

Interviews, media commentary, opinion pieces and podcasts introduce ST0x and its leadership to the market. Alongside, we elevate the strongest credibility signals already in the business: the founding team, regulatory progress, advisors and institutional partnerships.

03 · Anchor

Turn progress into momentum

Major milestones are the strongest accelerants: the BNY Mellon partnership, then the Series B announcement. Each is timed, packaged and amplified, with executive visibility and thought leadership sustaining momentum between the moments.

Our Approach

Sustain it. Scale it.

04 · Presence

Build visibility where your audience is

Earned speaking slots for ST0x's leadership at the finance and crypto conferences that matter, extending the company's presence beyond media and reinforcing credibility with institutional audiences in the room.

05 · Share of voice

Your profile compounds

In the long term, your profile compounds: proactive newsjacking and timely commentary keep ST0x inside the conversations shaping institutional tokenisation, building visibility week on week rather than only around announcements.

06 · Phased

Build locally, scale globally

Europe first, where regulatory approvals, commercial momentum and proximity to stakeholders give ST0x its strongest credibility. The Series B announcement is the entry moment into the US, followed by an ongoing programme there.

Your Success Trajectory

Twelve months, compounding.

Aligned with ST0x's own objective: a top-five tokenisation platform globally within twelve months. Each phase builds the profile the next one stands on.

Positioning locked Month 1 European profile building BNY Mellon announcement Series B: the US entry Top 5 tokenisation platform globally

Media Targets

The outlets that move the needle.

The crypto trade press spans both markets. Phased with the programme: Europe first, the US from the Series B.

EUROPE

UNITED STATES

CRYPTO

Financial Times
Bloomberg
Reuters
CNBC Europe
The Banker
The Times
Sifted
Handelsblatt
Les Échos
City A.M.
Tech.EU
The Fintech Times
Fintech Futures
Wall Street Journal
The Economist
Fortune
Forbes
Barron's
MarketWatch
Business Insider
American Banker
Tearsheet
Banking Dive
PYMNTS
CoinDesk
The Block
Cointelegraph
Decrypt
CryptoSlate
The Cryptonomist
Crypto.news

Pricing & KPIs

Europe first. The US on the raise.

£8k / month

Suggested Months 1 to 6: Europe

The first six months: positioning, executive profiling and the European media programme, built ahead of the Series B.

£12k / month

Then: Europe + US

When ST0x enters the US market around the Series B announcement, the programme expands into the US and the fee moves to £12k.

RETAINER SCOPE

  • ◆  Dedicated account team
  • ◆  Strategy and positioning session
  • ◆  Executive profiling and thought leadership
  • ◆  Media relations across finance and crypto trade press
  • ◆  Anchor-moment announcements: BNY Mellon, Series B
  • ◆  Conference and speaking opportunities
  • ◆  Newsjacking and reactive commentary
  • ◆  Quarterly reporting

WHAT WE COMMIT TO

Positioning

A locked market narrative and message house from the opening strategy session, owned across every communication.

Visibility

A steady drumbeat of interviews, commentary and thought leadership across the European target media, and then the US target media.

Anchor moments

The BNY Mellon partnership and Series B announcements landed across tier-one financial and crypto media.

One programme, two phases. Fees quoted in GBP, exclusive of VAT.

About Beachhut

15 years inside tech.

Founded in Dublin by Paul Hayes. Now in London, Belfast and Amsterdam, and the European media partner for HumanX.

We specialise in earned media for tech, fintech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.

What sets us apart: we understand tech.

No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.

Everywhere you need to be

15 yrs

in tech communications

Everywhere

you need to be

Earned

media-first, no paid amplification

Sector

tech, fintech, medtech, AI, mobility

Your Team

Senior people. Founder-led.

Alex

Alex

Senior Account Manager
Web3 Lead

Lead London
Stephen Mangan

Stephen Mangan

Senior Account Director

Dublin
Paul Hayes

Paul Hayes

Founder

Dublin
Niall McLoughlin

Niall McLoughlin

CEO

Dublin
Mary Calpin

Mary Calpin

Senior Media Consultant

Dublin

Case Study

Coinbase

European PR for the most trusted crypto platform.

European PR for the world's most trusted crypto platform.

Mainstream and Web3 media across the UK, Germany, France, Ireland, Netherlands, Spain, Italy, the Nordics. Built country-lead profiles, amplified regulatory wins, established trust in new markets.

Selected coverage · click to expand

Coinbase coverage
Coinbase coverage

PR OBJECTIVES

  • Profile country leads as authorities on the future of crypto and finance.
  • Amplify company news on regulation and global expansion.
  • Establish trust in new markets via product and impact narrative.

Case Study

Monzo

Irish market launch for the UK's leading digital bank.

Irish market launch for the UK's leading digital bank.

On the account since Monzo's 2025 Irish launch. Positioning as ultra-safe challenger bank, elevating leadership profile, projecting product and ambition across Irish financial, tech and consumer media.

Selected coverage · click to expand

Monzo coverage
Monzo case study

PR OBJECTIVES

  • Position Monzo as ultra-safe across financial, tech, business, consumer outlets.
  • Elevate leadership profile through strategic storytelling about Monzo's senior team.
  • Project product and ambition via targeted campaigns highlighting cutting-edge offering.
Beachhut

Ready when you are.

Five steps to live.

1Review. 2A conversation with Paul and Alex to walk through the strategy. 3Agree scope, start date and contract. 4Strategy and positioning session as the first working meeting. 5The Europe-first programme begins.