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Beachhut

Prepared for ST0x

Credibility Scale

A communications strategy for ST0x.

July 2026

How we see you

Further ahead
than your profile suggests.

Live

Already trading

The platform is live and trading, regulated in Germany, with real institutional relationships behind it. The industry has largely solved putting assets on blockchain; ST0x is building what comes next: making them practical for institutions to use at scale.

BNY Mellon

Institutional proof

A partnership with BNY Mellon to bring their Global Depositary Receipts onchain is close to finalising. Few tokenisation companies can point to institutional validation of this weight.

$50m

The next phase

A Series B at a ~$300m valuation is underway to fund US expansion. The raise is both a milestone and a platform: the natural entry point for ST0x into the American market and its media.

Zero

Earned media presence

Our audit found no independent coverage, executive interviews or thought leadership, just one press-wire announcement. The public profile has not caught up with the progress of the business. That is the gap, and the opportunity.

The Ask

Strong foundations. A stronger public profile.

PRIMARY

Establish ST0x as the trusted technology platform enabling institutional adoption of tokenised capital markets.

As the tokenisation market matures, success is driven by reputation, trust and market positioning, not just technology. We translate the credibility ST0x has already built into a clear market position with the audiences that matter: investors, institutions, partners and media.

FLOWS FROM IT

A differentiated market narrative, owned before the big moments arrive.

Franklin Templeton, Securitize, Ondo and others own the adoption conversation. Nobody yet owns the harder question: what does institutional tokenisation actually require? Leading that conversation showcases ST0x’s technology, expertise and commercial progress every time it is asked.

The Approach

Build in Europe. Scale with the raise.

01 · Position

Define the story before telling it

A strategy session locks the positioning: ST0x as the answer to what institutional tokenisation actually requires. Every message and milestone flows from it.

02 · Awareness

Create visibility before the big moments

Interviews, commentary, opinion pieces and podcasts introduce the leadership team, while we elevate the credibility signals already in the business: founders, regulation, partners.

03 · Anchor

Turn progress into momentum

The BNY Mellon partnership and the Series B are the anchor moments. Thought leadership and conference presence sustain visibility between them.

04 · Expand

Build locally, scale globally

Europe first, where regulatory approvals and proximity give ST0x its strongest credibility. The Series B announcement is our entry into the US market.

Media Targets

The rooms that matter.

Priority targets across European finance, US business media and the crypto trade press, phased with the programme: Europe first, the US from the Series B.

EUROPE

  • Financial Times
  • Bloomberg
  • Reuters
  • CNBC Europe
  • The Banker
  • The Times
  • Sifted
  • Handelsblatt
  • Les Échos
  • City A.M.
  • Tech.EU
  • The Fintech Times
  • Fintech Futures

UNITED STATES

  • The Wall Street Journal
  • The Economist
  • Fortune
  • Forbes
  • Barron's
  • MarketWatch
  • Business Insider
  • The American Banker
  • Tearsheet
  • Banking Dive
  • PYMNTS

CRYPTO

  • CoinDesk
  • The Block
  • Cointelegraph
  • Decrypt
  • CryptoSlate
  • The Cryptonomist
  • Crypto.news

Pricing & KPIs

Europe first. The US on the raise.

£8k / month

Europe

Recommended initial engagement of six months: positioning, executive profiling and a European media programme built ahead of the Series B.

£12k / month

Europe + US

Once US communications commence around the Series B announcement: the raise as the entry moment, then an ongoing US programme.

RETAINER SCOPE

  • ◆  Dedicated account team
  • ◆  Strategy and positioning session
  • ◆  Executive profiling and thought leadership
  • ◆  Media relations across finance and crypto trade press
  • ◆  Anchor-moment announcements: BNY Mellon, Series B
  • ◆  Conference and speaking opportunities
  • ◆  Newsjacking and reactive commentary
  • ◆  Monthly reporting

WHAT WE COMMIT TO

Positioning

A locked market narrative and message house from the opening strategy session, owned across every communication.

Visibility

A steady drumbeat of interviews, commentary and thought leadership across the European target media.

Anchor moments

The BNY Mellon partnership and Series B announcements landed across tier-one financial and crypto media.

Fees quoted in GBP, exclusive of VAT. Recommended initial engagement of six months.

About Beachhut

15 years inside tech.

Founded in Dublin by Paul Hayes. Now in London, Belfast and Amsterdam, and the European media partner for HumanX.

We specialise in earned media for tech, fintech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.

What sets us apart: we understand tech.

No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.

Everywhere you need to be

15 yrs

in tech communications

Everywhere

you need to be

Earned

media-first, no paid amplification

Sector

tech, fintech, medtech, AI, mobility

Your Team

Senior people. Founder-led.

Alex

Alex

Senior Account Manager
Web3 Lead

Lead London
Stephen Mangan

Stephen Mangan

Senior Account Director

Dublin
Paul Hayes

Paul Hayes

Founder

Dublin
Niall McLoughlin

Niall McLoughlin

CEO

Dublin
Mary Calpin

Mary Calpin

Senior Media Consultant

Dublin

Case Study

Coinbase

European PR for the most trusted crypto platform.

European PR for the world's most trusted crypto platform.

Mainstream and Web3 media across the UK, Germany, France, Ireland, Netherlands, Spain, Italy, the Nordics. Built country-lead profiles, amplified regulatory wins, established trust in new markets.

Selected coverage · click to expand

Coinbase coverage
Coinbase coverage

PR OBJECTIVES

  • Profile country leads as authorities on the future of crypto and finance.
  • Amplify company news on regulation and global expansion.
  • Establish trust in new markets via product and impact narrative.

Case Study

Monzo

Irish market launch for the UK's leading digital bank.

Irish market launch for the UK's leading digital bank.

On the account since Monzo's 2025 Irish launch. Positioning as ultra-safe challenger bank, elevating leadership profile, projecting product and ambition across Irish financial, tech and consumer media.

Selected coverage · click to expand

Monzo coverage
Monzo case study

PR OBJECTIVES

  • Position Monzo as ultra-safe across financial, tech, business, consumer outlets.
  • Elevate leadership profile through strategic storytelling about Monzo's senior team.
  • Project product and ambition via targeted campaigns highlighting cutting-edge offering.
Beachhut

Ready when you are.

Five steps to live.

1Review. 2A conversation with Paul and Alex to walk through the strategy. 3Agree scope, start date and contract. 4Strategy and positioning session as the first working meeting. 5The Europe-first programme begins.